ABOUT
OUR PROCESS
Discovery: We immerse ourselves in your world to understand your challenges and goals.
Strategy: We craft a custom plan to connect with your target audience effectively.
Execution: We bring the strategy to life with precision and creativity.
Optimization: We analyze performance and fine-tune projects for continuous improvement.
Known for adaptability and a hands-on approach, we excel at managing complex projects with flexibility and accountability, delivering impactful solutions that enhance market presence and operational success.
AMANDA LUCAS, FOUNDER
Amanda Lucas is the founder and Marketing Director of Owl Concepts, a marketing consulting agency specializing in brand growth and marketing operations. With over 20 years of experience in marketing strategy and brand development, she has helped businesses of all sizes refine their messaging and strengthen their market presence.
Before launching Owl Concepts, Amanda earned a Bachelor of Science in Graphic Design in 2004, with an emphasis in print production. Her expertise spans everything from designing 500+ page product catalogs to large-scale event exhibits, as well as streamlining marketing operations and processes. More importantly, she has spent over half of her career in the Defense industry, gaining invaluable insights into end-users, decision-makers, and the complex requirements needed to succeed in this sector.
Passionate about innovation and results, Amanda believes in building authentic connections between brands and their customers. When she’s not crafting marketing strategies, she enjoys spending time with her daughter, traveling with friends, and rewatching the occasional Harry Potter movie.
OUR TEAM
To maximize efficiency and ROI, specific skill sets are occasionally outsourced to trusted collaborators.
These skill sets include, but are not limited to: Competitive Analysis | Content Development | Illustrations | Market Research | Photography | Promotional Items | SEO | UX Research & Design | Videography | Web Design & Development