PERFORMANCE
With over 20 years of experience, we provide support, direction, and management for a wide range of creative solutions, including: brand management, digital marketing, graphic design, event planning & execution, marketing operations, photography, social media marketing, strategic planning and video.
Below are two performance highlights of our clients for their individual needs. (Results vary based on challenges and discovery phase.)
READ MARKETING OPERATIONS CASE STUDY
READ BRAND AWARENESS CASE STUDY
How Slate Solutions Streamlined MARKETING OPERATIONS
Slate Solutions is a growing manufacturer of high-quality protective equipment, serving Law Enforcement, First Responders, Department of Defense (DoD), and Military Personnel. Renowned for their innovative and reliable products, Slate Solutions has built a reputation for excellence in critical sectors.
- Disconnected marketing processes
- Limited internal resources to support sales efforts
- A need for professional branding across communication channels
- Gaps in digital marketing and content creation
- Inconsistent execution of trade shows and events
THE SOLUTION
- Created spec sheets, managed product details, and improved communication with distributors and OEM clients.
- Supported the sales team with professional marketing materials and resources.
- Provided full support for trade shows, from planning to execution, ensuring impactful customer interactions.
- Built and managed an external marketing team, including graphic designers, social media strategists, videographers, and photographers.
THE RESULTS
- Enhanced Brand Identity: A cohesive and professional image elevated Slate Solutions’ market presence.
- Improved Efficiency: Marketing operations were optimized, reducing redundancies and enabling the team to focus on impactful initiatives.
- Stronger Customer Engagement: Trade shows, events, and digital platforms became key tools for building meaningful connections with customers.
CONCLUSION
Through a strategic focus on marketing operations, brand management, and engagement strategies, we helped Slate Solutions overcome their challenges and achieve sustained growth.
How GT Distributors Boosted BRAND AWARENESS
GT Distributors, a leading tactical, firearms, and equipment retail company, carries over 500 name brands and serves professionals in law enforcement, military, and public safety industries. Despite their extensive product offerings, GT Distributors faced challenges with inconsistent branding, which limited their ability to present a cohesive image across events, social media, and other communication channels.
THE CHALLENGE – GT Distributors’ branding lacked consistency, leading to:
- Inconsistent Visual Identity: Their logo, color palette, and overall design elements were not applied uniformly across their events, social media platforms, and marketing materials.
- Missed Branding Opportunities: Despite active social media efforts and event participation, their inconsistent branding diluted the impact of their customer engagement strategies.
THE SOLUTION
Brand Management:
- Redesigned their logo and updated their color palette to create a modern and cohesive visual identity.
- Standardized branding guidelines to ensure consistency across all communication channels.
Graphic Design:
- Created high-quality marketing materials, including logos, illustrations, and layouts, to convey a unified brand image.
- Developed visually engaging designs tailored for use at events, on social media, and in print.
Event Support:
- Provided branding-focused support for events and trade shows, ensuring the visual identity and messaging were consistent and impactful.
- Designed event assets, including banners, promotional materials, and displays, that reflected the updated branding.
Social Media Strategies:
- Managed and executed targeted social media campaigns, incorporating the refreshed brand identity to create a consistent look and feel across platforms.
- Designed custom graphics and interactive content to reinforce the updated branding and engage with customers.
THE RESULTS
- Increase in Brand Awareness: The cohesive branding resonated with customers, driving stronger recognition and recall across platforms.
- Stronger Market Position: The updated visual identity reinforced GT Distributors as a modern and professional leader in their industry.
- Enhanced Event Impact: Consistent branding across event materials elevated their presence at trade shows and customer-facing events.
- Improved Social Media Engagement: Customers responded positively to the refreshed branding and engaging social media content, driving more meaningful interactions.
CONCLUSION
By aligning their brand identity across all channels, GT Distributors successfully strengthened their market presence and improved customer engagement.
